5 Things To Consider Before You Hire A Digital Marketing Agency

The world is now digital and so our lives, from shopping to visiting doctor, from selecting education institute to making payments—everything revolves around the usage digital resources. When it comes to promoting and marketing your business, you can’t simply rely on old school methods of marketing. With the rise in technology, the ways of marketing has been changed. From Small and medium businesses to largest companies, digital marketing is helping every business to grow smartly and more effectively.

But the main concern of every client these days is to hire the right agency. The process of hunting the right fit for your business can be a strenuous task, especially when there are thousands of digital marketing agencies and each of them is claiming to offer better than the other.

In this article we will tell you how you can choose the right one for your business.

Strategy vs. Execution

Some digital marketing consultants and digital marketing agencies love to plan, and analyze for their clients. There can be a great amount of value offered by them but if they fail to execute, nothing else can move your campaign forward.

On the other side, there are many agencies who are expert at execution but may be weaker on the planning and strategy aspects of your digital marketing campaign.

There are certainly thousands of agencies that can do both satisfactorily but mostly they are better at one or the other. So always look for a digital marketing expert who can handle both without bumping.

Industry Experience

Yes! Experience matters the most! No matter how fast methods of marketing change but there are few things that remain constant. And industry experience of any agency is one of those things which can’t be overshadowed. A digital marketing specialist or an agency that has remarkable industry experience is definitely going to do wonders for your business. So opt for the one which has extensive and in-depth experience of the market.

Experience in a specific industry is definitely helpful but not one of the most important items when finding a good agency.




Services & Skills

There are some digital marketing agencies which focus on one skill like SEO, SEM or PPC while some agencies provide various services.

It’s not necessary that a company which offers just one service is more efficient at that service than an agency which offers multiple services. But there are many agencies which claim to be great in far too many services.

Consider the needs of your business and go for the one which is expert in its own area of expertise. Always make sure, the agency you choose, understands your business and its requirements.


Communication & Reporting

Effective communication and reporting depict the professionalism and significance of every business. An agency which is good at communication and reporting is definitely going to be great and reliable in providing digital marketing services for your business. Go for an agency that offers good reporting and communication relationship with their clients.


It can be difficult to determine the Budget for any digital marketing campaign. You can possibly meet two different SEO agencies that offer the same digital marketing services but for different budgets, this is because, every agency has different pricing models. It depends on your brand and what stage you are in your business. If you are a start-up you may opt for low budget SEO services, however, for a well-established company, you need to spend good on the marketing of your products/services.



Already obsolete and to-be-obsolete technologies

If there has ever been true about things, it is they come and go. Some are fleeting and some last for lifetimes. Yet they all are eventually replaced. Even technologies that feel like a staple, and are a crucial part of daily life eventually give way to new ones.

As a reminiscent and testament to our claim, we have compiled a list of obsolete and to-be-obsolete technologies. Many of these were a common household item back during their peak and their users couldn’t have fathomed replacing them at that time. Many can still be found but are about to be rendered obsolete and are fading away.

Movie rentals

There was a time when movie rentals were a weekend or sleepover staple. If you wanted to relax and have a nice, quiet time, you rented the movie. In this infographic by Statista, a strong trend can be continuously seen. From years 2012 to 2016, online movie subscription platforms can be seen increasing throughout. On the other hand, s strong and continuous decrease can be witnessed to other options like cable and stores.

It is undeniable: movie rentals are very soon going to be a thing of the past as newer generations opt for online subscriptions.

Hard drives

Floppy disks became obsolete when they were replaced by hard drives. From the looks of things, hard drives are going to be a thing of past.

Online backup services are in full swing. With newer and safer backup option like the cloud, it is understandable why this physically indestructible form of backup is replacing hard drives really fast.

Dumb phone

If you aren’t aware, these are the predecessor phones to smartphones. They do not have the added functionality of a smartphone. These phones have little or no connectivity to the internet and are used for basic phone functions like calling or messaging. Smartphones have all but replaced this old technology. From the looks of it, the only remaining contenders for this technology are old people.


Most of the households have a television – for now. Another statistic we found on Statista tells us a story that says otherwise. The chart shows a slow but observable demise in the consumption of television per individual, from years 2009 to 2018. In contrast, it can be seen clearly internet is the reason behind this. The steep gradient of internet consumption shows us that internet is being favored by individuals over TV.

As more than half the world’s population gets access to a mobile phone, they automatically get access to the internet. With this widespread availability paired with the variety of viewable content on the internet, a lethal combination results that no TV can stand against.

Not quite obsolete yet, but the end of TV is perhaps, imminent.